Holiday Kids Toy Catalog 2023 was centered around that was supplied by our SEM team. This pattern was to continue and create a story that was centered around Kids Gifting. Elements from this pattern were created to tell a compelling story that drives ease and affordability for the consumer. By creating the brand development, it made it easer for everyone and myself on the team to create/design these compelling stories. I also still had the big roles of retouching, art directing photographers as well as designing some pages of my own.

Branding, Photography, Layout Design, Kids Toys

Modern Herringbone geometric shapes with a splash of toys.

Role: My role was an Art Director/ Designer. Ideated and implemented branding elements. Photo art directed and designed seven spreads.

+Lead Art Director: Brian Holt +Art Director’s: Payton Thesing, Sara Halgrimson, Shawn Kearny & Lucy Winter +Project Manager: Vicki Spear +Copy Writer: Rick Thompson +Producers: Jennifer Hotovec +Production Designers: Josh Finck & Vicki Domka +Photographers: Michael Sheen, Michael Haug & Danielle Zanetti +Agency: Target

Taget Creative