Holiday Kids Toy Catalog 2022 was centered around taking more responsibilities than years prior. I was in charge of creating the look and feel of that year’s catalog. To help enhance our toy stories, we brought on Katie Kirk from Eight Hour Day to make these ideas and themes come to life. I was art directing closely with her so this book could have a cohesive look and feel. After the creation on the brand development story, it was then shared throughout the team, which they can use the assets for the catalog. I also had big roles of retouching, art directing photographers as well as designing some pages of my own.

Branding, Photography, Layout Design, Kids Toys

Clean, fun, modern with funky sublet patterns

Role: My role was an Art Director/ Designer. Ideated and implemented branding elements. Photo art directed and designed seven spreads.

+Role: Art Director/ Designer +Lead Art Director: Brian Holt +Art Director’s: Payton Thesing, Hannah Kuisle & Lucy Winter +Project Manager: Vicki Spear +Copy Writer: Dawn Carlson & Rick Thompson +Producers: Heather Mcqueen & Jennifer Hotovec +Production Designers: Lisa Mcchesney +Photographers: Michael Sheen, Michael Haug & Danielle Zanetti

Taget Creative