Guests will be guided on their in-store vacation by an energizing yellow cabana stripe that connects the entire experience. Throughout their journey, guests will explore quintessential spaces of summer beach towns that get them more and more excited for the season: Guests will be warmly welcomed at the Swim and Sand Shop where they’ll find everything for the perfect beach day. They can lounge Poolside while finding their new favorite swimwear. The Summertime Spot is a shop to grab their summer essentials. There’s sunscreen for everyone at the Soak Up the Sun towers. Get some refreshing citrus at the Picks of Summer produce stands.

Storytelling for a Summer Beach escape!

Target becomes a beach town to get guests into a vacation-state-of-mind.

Role: My role was an Art Director/ Designer. Implemented residential pattern though fictional Target beach town as well as creating the look and feel for the Summertime Spot Space. Contributed to sketching spaces as well as mood boarding how each space can come to life.

Full Team Art Directors: Chloe Payne, Crista Bukoskey & Janet Lee

Taget Creative